GOOGLE BUSINESS PROFILE
Put your business where customers are already searching. Google Business Profile helps eligible businesses manage how they appear across Google Search and Google Maps, while giving customers useful information about your business.
What is Google Business Profile?
Google Business Profile is Google's free business listing tool for eligible businesses. It lets a business control important information shown on Google Search and Maps, including hours, website, phone number, location or service area.
Businesses can also publish photos and videos, manage reviews, showcase products or services, share updates and connect customers with actions such as bookings, depending on their category and available features.
Current Profile Signals
Everything Your Local Presence Needs
Google provides businesses with tools to present useful information, communicate with customers and understand how people discover their profile.
Search & Maps
Help customers discover your business when they search for relevant businesses or services on Google Search and Google Maps.
Customer Reviews
Customers can leave reviews and businesses can respond to them directly through their Business Profile.
Photos & Videos
Showcase your business, products, services, team and completed work with visual content.
Products & Services
Depending on the business category, profiles can showcase products, services and other useful information.
Bookings
Eligible businesses can connect customers with booking and appointment options directly from their profile.
Performance Insights
Google provides profile insights that can include how customers find and interact with a business, such as searches, calls, reviews and bookings.
How Your Business Can Appear
A strong Business Profile brings important information together so customers can understand your business before contacting or visiting you.
Ignite Digital Marketing
Digital Marketing Agency ·
Build. Optimize. Grow.
Managing a Business Profile is an ongoing process. Accurate information and useful updates help customers understand what your business offers.
Create
Create or claim an eligible Business Profile and provide accurate business information.
Optimize
Add relevant services, photos, hours, website information and other profile details.
Engage
Publish updates, answer customer reviews and keep important information current.
Measure
Review available profile performance insights to understand how customers discover and interact with your business.
Get Found Where Customers Search.
Build a complete local presence with Google Business Profile management, optimization, review management and ongoing profile updates.
Optimize My Business Profile →